Content Marketing: Types, Tools, and Strategy


Content Marketing: Types, Tools, and Strategy

In this rapid change of technology in IT industries or any other business, want to get high ranking on google by writing rich and unique content for their websites concerning google search engines. If we talk about any type of informative data, articles, blogs, or anything, the most common element that includes is the content, if the content is unique or written in own words using good vocab, related keywords according to the topic, then your website gets organic traffic from different users and leads in 1st page in google.

Content is the art of expressing the emotions, ideas, perceptions about any topic, which is revolving around you. But how you can do its marketing on various platforms, this we came with the concept of content marketing, types, tools, and strategy for better understanding.


Content Marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract the audience, to drive profitable customer action.

It also refers to the marketing strategy used to attract, engage and retain an audience by creating, sharing relevant articles, videos, podcasts, and other media, that focus on building a strong relationship with your target audience by providing high-quality content that is relevant to them on the consistent basis.

Types of Content Marketing:

With the following types of content marketing, you understand which type is want to use for marketing your business because it’s all trending nowadays:

  • Blogs
  • Videos.
  • Infographics
  • Case studies.
  • E-books
  • Memes
  • Testimonial
  • Paid ad Content

Tools Used in Content Marketing:

If you want better results through your content and images then you should use the following tools for content marketing to make it easy. With the help of these tools, you know the user’s insight and graphs, that how many customers were searching about your content.

  • HubSpots.
  • Content tool.
  • WordPress.
  • Google keyword planner to identify the content and keywords.
  • Google Analytics to check the organic traffic.
  • Adobe marketing cloud to sync all databases in one place.
  • Moz
  • Basecamp Acrolinx
  • Hootsuite
  • Digimind
  • Optimizely
  • Yoast

Content Marketing Strategy:

If you want to grow business to get organic traffic on your website and boost the conversion rate of your content then, use the following 11 easy steps:

Set Your Mission and Goals:

A good starting point of your content strategy is to set out a content marketing mission statement, that makes it easier to focus on what is important and what is not. Here are some mission statement outlines and goals are given below:

  • Target audience.
  • The content you will use to reach them.
  • Benefit they will get.
  • Improving revenue.
  • Making more sales and getting high-quality links.
  • Getting organic traffic.
  • Improving the perception of a business to gain influence and authority.
  • SEO Success.
  • Reduce marketing costs.
  • Social media engagement.

Establish Your Key Performance Indicator’s (KPI):

KPIs help you to know, when you have achieved your goals by providing milestones, covering all digital marketing tactics and aspects to grow business, paying attention to marketing expenditure, tracking your spend on a different campaign, and keeping an eye on the cost of acquiring leads.

Know Your Audience:

This is the most important key point while delivering content in front of the target audience, which is finding the right way to get information about any trending topic. You will need to be clear about who your audience is, so you create unique content to reach them. For analysis of your audience, take 3 actions:

Collect demographic data based on age, gender, income, and education. This will be shown in the google analytic account.

Collecting feedback from the customer will give a full insight into your marketing strategy:

  • How do they feel about the content you are currently producing?
  • What their most urgent needs are?
  • How you can address their problem with content?

Create buyer personas, including information on your customer’s pain points, challenges, behavioral motivators, and sources of information. For this, you will have a good understanding of:

  • Kind of content your audience will respond to.
  • How will help them?
  • What will make them care about it?

Assess Your Current Position, to get the best output from online and offline users. If you want to check the current position of website URLs then, you will use a free SEO audit software tool named screaming frog,

  • List of all URLs.
  • Analysis of website pages, heading tags.
  • Check sitemap.xml file.
  • Content title and description.
  • Backlinks.
  • Check your content is working or not.
  • Identify content gaps.

Figure out the Best Content Channel:

This point makes sense of where your audience is hanging out and having a successful online presence. Focus on what is working in trends and expand online. You will get full information about the network, content type, and content length. By this, you will decide which type of network to target to get social media engagement to reach the customers.

Decide on Content Types:

This is most important for marketing purposes to grow any business. Most of the successful content marketing strategies rely on having a central core of content published on your site, which can then be repurposed and shared on other sites.

Identify and Allocate Resources:

To get leads from different resources by identifying the content and strategy. Understanding the workflow of content by:

  • Create an outline and have it approved.
  • Write the post.
  • Make the image.
  • Send the post to the editor.
  • Makes any changes
  • Upload and publish.

Create a Content Calendar:

You will need to know exactly when you want to publish your content on each of the platforms. Lack of planning is the key content marketing mistake, so it is essential to use a content calendar to get all your content scheduled.

Create Unique Content:

For this, you need to research to write content and reach the audience. Including keyword research to identify the key terms to use for better SEO and improve ranking.

Distribute and Market:

  • Scheduling the content on a social media platform and running the campaign.
  • Using e-mail marketing to attract the target customers.
  • Targeting through geographical, age, gender, and many more factors.
  • Grab visitors’ attention on your content by marketing strategy.

Measuring Results:

After content research and strategy is complete you will need to conclude or measure the result by different tools, software and monitor your progress by using all digital marketing hacks and SEO tips.

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